Web-Based Testing

We conduct web-based testing, leveraging online technology to evaluate the customer experience on the web, on a specific website, or of a prototype. Using online survey and task analysis, we are able to evaluate large samples of target users as they explore the web or a prototype while in their natural environment, such as their home or office. We can intercept actual visitors to your site, or invite your target sample to take an evaluation via email or through a panel provider. Below are our web-based testing solutions:

Web-based testing enables quantitative, qualitative and behavioral analysis to ensure confident projections and recommendations for site improvements.

Benefits of Web-Based Testing:

Larger sample size enables statistically reliable metrics
Sample mirrors the target population (across key segments and geographies)
Users provide feedback and behave naturally, in a natural setting
Provides quantitative insights that guide projections and strategic recommendations
Enables advanced analytics across qualitative, quantitative and behavioral data
Creates a baseline for future testing and ROI measurement

Website Evaluation Overview (PDF)

Website Evaluation

A website evaluation is an online, task-based evaluation that measures how well your site is performing across key experience metrics, such as success of task completion, satisfaction, ease of use, and likelihood to purchase and/or recommend. The goal of a website evaluation is to obtain a baseline for how well your site is performing today, identify problem areas and recommendations, and establish a benchmark for improvement moving forward. The consultants at eVŌC Insights have performed hundreds of website evaluations and have created a proven methodology for improving performance to drive higher satisfaction, retention and revenue.

Competitive Assessment Overview (PDF)

Competitive Assessment

A head-to-head competitive assessment is the best way to gain insight into the current usability, appeal and overall preference for your site in direct comparison to your leading competitor(s). Competitive assessments monitor users as they perform similar tasks on your site and your competitor's site (sites are counter-balanced to avoid order bias) and answer a series of follow-up questions based on their experience. Incorporating quantitative and qualitative feedback along with detailed click-stream analysis, time spent on task, and page view data, a competitive assessment determines which site is easier to use, which features are more compelling, which site users prefer overall and why. Head-to-head competitive assessments are the only way to capture actual competitive preferences at the time of interaction while completing identical tasks on each competitor site.

Intercept Survey Overview (PDF)

Intercept Survey

An intercept survey identifies the profile of visitors as they come to your site, what their intentions are, where they naturally go and whether the site meets their expectations upon departure. This type of study provides you with a clear understanding of how your site caters to different target segments and intentions by linking the users' qualitative and quantitative survey data to their natural behavioral data on the site.

Prototype Testing Overview (PDF)

Prototype Testing

Prototype testing includes any website or set of web pages that demonstrates the intended functionality of a website, but is not currently 'live' or fully functional. Beginning with the early stages of site development, eVŌC evaluates static Web pages and wireframes to help inform design elements, labeling and navigation. Once a functional prototype or beta site is ready, we evaluate the key experience flows to ensure the site navigation is intuitive and the content meets customer expectations. eVŌC recommends prototype testing on major site enhancements or changes before going live. The cost upfront of testing site changes prior to launch pales in comparison to the lost dollars due to visitor abandonment from poor execution. Using static web pages, wireframes, or fully functional prototypes, eVŌC will help you refine your changes for a successful launch.

Home Page Survey Overview (PDF)

Home Page Survey

A home page survey identifies the profile of visitors to your site, what their intentions are, and what their overall impression of the home page is prior to exploring. This type of survey is a quick and efficient benchmark to assess who is coming to your site and establish a baseline for marketing awareness, frequency of use, and primary intentions for visiting.

Brand & Concept Test Overview (PDF)

Brand & Concept Test

Understanding the effectiveness of your brand strategy and perception of your brand is critical, regardless of whether you have a strong web presence. During the early stages of product marketing, brand and awareness research will provide you with the consumer insights needed to launch a successful campaign. Our brand studies combine AA&U (Attitude, Awareness and Usage) testing with competitive brand attribute measurement. We help you understand your target consumers' awareness and usage of your brand and/or brand category, as well as their competitive preferences and future usage. We leverage online surveys that enable interaction with images and descriptions to combine implicit and explicit user feedback and identify which attributes resonate with users and drive overall preferences.

Open Web Research Overview (PDF)

Open Web Research

An open web research study evaluates how consumers use the online channel when performing an activity, such as researching a health condition, buying a new car, or purchasing a home computer. The goal of open web research is to understand how your consumers search the web, whether through search engines, web portals, etc., and to define the web landscape as it relates to the awareness and usage of your brand relative to the competition.

Online Benchmarking Overview (PDF)

Online Benchmarking

The consultants at eVŌC Insights have proven expertise in building large-scale online benchmarking programs, including competitive benchmarking and longitudinal benchmarking. When maintaining a family of branded websites or when monitoring your competitors' sites, it is important to establish a standard benchmarking program for systematically measuring your customer experience online and evaluating ROI.