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Online Research

We conduct online research, leveraging Web-based technology, to evaluate the customer experience on the Web, on a specific Website, or of a product concept. Using online survey and task analysis, we are able to evaluate large samples of target users as they explore the Web or a concept while in their natural environment, such as their home or office. We can intercept actual visitors to your site, or invite your target sample to take an evaluation via email or through a panel provider.

Online testing enables quantitative, qualitative and behavioral analysis to ensure confident projections and recommendations for site improvements.

Our online research solutions include:



Methodology FAQs

Q. What is the difference between Customer Satisfaction and Customer Experience Management (CEM)? More >>

 


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