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Home > Services > Online Research > Segmentation Analysis
Segmentation studies are critical when your target customers have varying needs. A segmentation study evaluates mutually exclusive segments, such as male vs. female, customer vs. non-customer, or more in-depth segments such as patients who are diagnosed vs. undiagnosed, taking a prescription medication vs. taking an over the counter medication.
eVOC recognizes segmentation from two perspectives. First, it is important to understand your current customer profiles and their specific needs, and second, it is important to measure how well your site actually fulfills upon your varied customers’ needs.
Segmentation studies provide you with the insights to adequately address all current and new customer segments based on their demographic, psychographic and/or behavioral needs.
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