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Customer Discovery

Customer Discovery studies evaluate how users naturally explore the Web or a Website based on what they would normally do when they go online. Customer Discovery helps you understand who your customers are and how they use the Web to find information that is related to you or your brand. 

Web Discovery
A Web Discovery study evaluates how consumers use the online channel when performing an activity, such as researching a health condition, buying a new car, or purchasing a home computer. The goal of Web Discovery is to understand how your consumers search the Web, whether through search engines, Web portals, etc., and to define the Web landscape as it relates to the awareness and usage of your brand. A Web Discovery study helps with the following areas:

• Search Engine Optimization 
• Defining the Competitive Landscape 
• Understanding the Customer Decision Process 
• Identifying Ideal Partner Opportunities
• Targeting the Best Sites on the Web
• Content Prioritization

Site Discovery
A Site Discovery study helps you understand the profile of visitors as they come to your site, what their intentions are, where they naturally go and whether the site met their expectations upon departure. This type of study provides you with a better understanding of how your site caters to different target segments and intentions by linking the users’ qualitative and quantitative survey data to their natural behavioral data.