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Home > Services > Online Research > Competitive Evaluation
A head-to-head competitive evaluation is the best way to gain insight into the current usability, appeal and preference of your site in direct comparison to your leading competitor(s). Competitive evaluations monitor users as they perform similar tasks on your site and your competitor’s site (sites are counter-balanced to avoid order bias) and answer a series of follow-up questions based on their experience.
Incorporating quantitative and qualitative feedback along with detailed click-stream analysis, time spent on task, and page view data, a competitive evaluation determines which site is easier to use, which features are more compelling, which site users prefer overall and why.
The goal of running a competitive evaluation is to get an apples-to-apples comparison of how well your site is performing compared to the competition. Head-to-head competitive evaluations are the only way to capture actual competitive preferences at the time of interaction while completing identical tasks on each competitor site.
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