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Home > Services > Online Benchmarking
The consultants at eVOC Insights have proven expertise in building large-scale online benchmarking programs, including competitive benchmarking and longitudinal benchmarking. When maintaining a family of branded Web sites or when monitoring your competitors’ sites, it is important to establish a standard benchmarking program for systematically measuring your customer experience online. The benefits of online benchmarking include:
- Monitor Customer Experience Using Objective Metrics
- Identify Industry Best Practices
- Maintain a Competitive Advantage
- Understand Drivers of Brand Preference and Usage
- Prioritize Development and Marketing Efforts
- Establish a Model for Continuous Improvement and Innovation
Competitive Benchmarking
Competitive benchmarking is the ideal method for comparing your site's performance to your competitors' sites. Competitive research will reveal your site's strengths and weaknesses compared to your rivals, and enable industry leadership through continuous improvement and innovation.
Longitudinal Benchmarking
eVOC suggests re-running annual or semi-annual studies to benchmark site performance and consumer trends over time. Whether prompted by a site redesign, or by a shift in your brand strategy, longitudinal benchmarking will enable you to measure the ROI from your online initiatives.
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