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Home > Services > Online Research > Website Audit
A Website Audit is a customer experience evaluation that measures how well your site is performing across key experience metrics such as success completing tasks, satisfaction, ease of use, and likelihood to purchase and/or recommend your products.
The goal of a Website Audit is to obtain a baseline for how well your site is performing today, identify problem areas and solutions, and establish a benchmark for improvement moving forward.
The consultants at eVOC Insights have performed hundreds of Website Audits and have created a proven methodology for improving performance to drive higher satisfaction, retention and revenue. Our Website Audit provides insight into the following areas:
- Value Proposition
- Home Page Appeal
- Customer Satisfaction
- Ease of Navigation
- Effectiveness of Labeling / Content
- Brand Impact
- Conversion Impact
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