Reports

eVOC Insights delivers syndicated research reports to address the need for industry-specific, head-to-head competitive user experience research that combines vertical expertise with direct consumer insights. Unlike other methodologies, our research studies collect data from several hundred target customers as they interact with highly competitive websites and provide detailed feedback on their attitudes, experiences and site preferences.

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Industry

Report Title

Date

Price

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White Paper

Having an Eye for Eye Tracking - Choosing the Right Sample and Method for Effective Results 3/12 Free White Paper

Social Networking

What Can Facebook Do for Me?
Benchmarks and Best Practices from Brand Leaders
1/12 Free Full Report

Travel

2009 Branding & Loyalty for Online Travel Agencies (Wave 2) - Expedia v. Travelocity v. Orbitz 5/09 Free Full Report

Social Networking

The Changing Face of Social Networking — Move Over MySpace, There's a New Kid in Town 4/08 Free Full Report

Real Estate

To Buy or Not to Buy — Finding Your Dream Home Online 8/07 Free Full Report

Travel

The Battle for Loyalty — Online Travel Agencies vs. Suppliers 9/06 Free Full Report

Retail

Ratings, Reviews and the Customer — Decision Process 4/06 Free Full Report

Travel

Branding and Loyalty for Online Travel Agencies 5/05 Free Full Report

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Case Study

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"As Ticketmaster.com continues to evolve its product strategy to balance the importance of customer experience with overall business requirements, research to validate strategic direction is vital. eVOC has been instrumental in providing effective, consumer focused user test and survey research in support of key Ticketmaster.com initiatives."
Robert Franklin, Director, Product Management, Ticketmaster

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