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Travel

The online travel industry is a very crowded, competitive market. In a space where price is the primary dictator of consumer behavior, many market players are faced with the challenge of trying to sustain and differentiate their brands and value propositions. Both suppliers and online travel agencies are vying for the same customer dollar, while busily building the backend systems to support the burgeoning expectations of online travelers.

What We Answer

• What features and functionality are most critical to your customers?
• What is the viability of a new feature or service before you implement it?
• Are customers able to book travel successfully online?
• Which of your competitors is most effective at cross-selling and why?
• How does your customer’s perception of your brand impact their likelihood to utilize your products / services?
• Why/where might users be abandoning your site during critical processes and how can this be prevented?

Our consultants have expertise providing customer experience solutions for suppliers (e.g. lodging brand sites), online agencies and consolidators, both large and small.

For more information about our Travel Solutions, please