Case Studies

eVŌC offers case studies from our website research and client engagements to help clients determine which research methods are the most effective for meeting key online objectives. Read more about our case studies below.

Case Study - Zecco.com Website Redesign

eVŌC Insights helped Zecco Holdings, an online investment and trading company, improve the user experience of its web portal and validate the ROI from its online initiatives. eVŌC worked with Zecco to execute a comprehensive, multi-method research roadmap that included both lab-based usability testing and web-based user experience testing to benchmark the performance of its website across three phases of a site redesign. After implementing eVŌC's recommendations from this research, Zecco achieved significant increases in overall performance, satisfaction, and ease of use on its web portal. Additionally, eVŌC's research identified and validated a unique marketing opportunity in the smartphone space, and in response, Zecco launched a new mobile trading application for the iPhone that currently boasts a rating of over 4 out of 5 stars in Apple's App Store. Zecco's ROI from this research showed savings of $300,000 in call-center support costs in 2010 as a result of streamlining the sign-in process. More

Case Study - Royal Caribbean

eVŌC Insights helped Royal Caribbean International improve the user experience of its CruiseMatch online application by identifying barriers to usage among current travel agents and showcasing key areas of high satisfaction. After implementing eVŌC's recommendations from this research, adoption among travel agents has been exceptional, earning Royal Caribbean International the title of "Best Cruise Line Overall" by Agent@Home Magazine. More

Case Study - Online Benchmarking

eVŌC Insights helped the leading consumer healthcare products and pharmaceutical company improve website satisfaction by 26% and show a 76% positive brand impact after the site redesign. Online benchmarking proved invaluable to the team for proving the ROI of the site redesign across key business and management objectives. More

Case Study - Open Web Research

eVŌC Insights conducted open web research for a major apparel and home furnishings retailer and determined that only 13% of shoppers start at a search engine when shopping for apparel online. While the majority of shoppers start at a specific retail website with which they have prior familiarity. Shoppers made it clear that online, price is not just the cost of the item, but rather the total cost of the purchase, including shipping and tax. More