Benchmarks

eVŌC Insights provides user experience benchmarks based on aggregated data from hundreds of quantitative website evaluations. Our benchmarks are compiled from consistent metrics across sites, industries and evaluation types. Below is a snapshot of our benchmark data.

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Intercept Survey Low Neutral High Top 2 Box
Highest Performing Sites Scale (1 = Not at all; 7 = Extremely)  
1 2 3 4 5 6 7
Satisfaction 1% 1% 1% 3% 13% 34% 47% 81%
Ease of Use 1% 1% 2% 6% 15% 27% 49% 76%
Likelihood to Return 0% 0% 1% 1% 2% 6% 90% 96%
Likelihood to Recommend 2% 1% 2% 5% 9% 14% 67% 81%
All Sites (Average) Scale (1 = Not at all; 7 = Extremely)  
1 2 3 4 5 6 7
Satisfaction 5% 4% 5% 18% 20% 27% 27% 54%
Ease of Use 5% 4% 5% 16% 18% 26% 32% 58%
Likelihood to Return 4% 3% 3% 12% 12% 17% 54% 71%
Likelihood to Recommend 7% 4% 4% 19% 15% 20% 39% 59%
Lowest Performing Sites Scale (1 = Not at all; 7 = Extremely)  
1 2 3 4 5 6 7
Satisfaction 8% 8% 11% 23% 17% 26% 8% 34%
Ease of Use 21% 6% 7% 21% 15% 17% 13% 30%
Likelihood to Return 10% 6% 4% 27% 17% 19% 19% 38%
Likelihood to Recommend 7% 5% 0% 24% 0% 24% 12% 36%


Task-Based Survey Low Neutral High Top 2 Box
Highest Performing Sites Scale (1 = Not at all; 7 = Extremely)  
1 2 3 4 5 6 7
Satisfaction 0% 1% 1% 2% 10% 40% 46% 86%
Ease of Use 2% 1% 2% 8% 8% 20% 62% 82%
Likelihood to Return 0% 1% 0% 0% 3% 15% 82% 97%
Likelihood to Recommend 1% 3% 1% 7% 11% 21% 56% 77%
All Sites (Average) Scale (1 = Not at all; 7 = Extremely)  
1 2 3 4 5 6 7
Satisfaction 3% 4% 5% 13% 20% 31% 25% 56%
Ease of Use 3% 3% 5% 11% 18% 31% 32% 63%
Likelihood to Return 7% 5% 5% 15% 16% 19% 34% 53%
Likelihood to Recommend 13% 5% 6% 18% 17% 17% 24% 41%
Lowest Performing Sites Scale (1 = Not at all; 7 = Extremely)  
1 2 3 4 5 6 7
Satisfaction 12% 12% 13% 19% 11% 10% 9% 19%
Ease of Use 5% 4% 11% 16% 23% 26% 17% 43%
Likelihood to Return 18% 8% 10% 31% 15% 12% 8% 20%
Likelihood to Recommend 38% 9% 15% 12% 9% 4% 12% 16%

NOTE: Benchmarks are created by compiling data from consistent metrics across sites / evaluations. Minimum of 10 sites is required to determine benchmark.

Benchmarks

Benchmark for satisfaction on intercept surveys for highest performing sites is 81%. Likelihood to return for highest performing sites
is 96%.

More Benchmarks

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Case Study

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"I've found eVŌC Insights to be a great source of help when I have unforeseen projects or am in a bind due to shortage of resources on my team. It's nice to have consultants who are not only experts at online usability best practices but can quickly jump in and fill the need at a moment's notice. I don't have to spend a lot of effort getting them caught up to speed and they are so pleasant and professional to work with that there is a good level of acceptance among my internal clients as well."
Joanne Kok, Manager, Consumer Research, Usability and Insight, Travelocity

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