The consultants at eVŌC Insights have proven expertise in building large-scale online benchmarking programs. When maintaining a family of branded websites or when monitoring your competitors' sites, it is important to establish a standard benchmarking program for systematically measuring your customer experience and evaluating ROI.
Online benchmarking can be conducted on your site to benchmark its performance over time, measure it against the competition, or compare a series of your branded sites to ensure all sites are meeting similar business objectives.
eVŌC suggests running annual or semi-annual benchmark studies to measure site performance, competitive positioning and consumer trends over time. Whether prompted by a site redesign or by a shift in your brand strategy, online benchmarking will enable you to measure the ROI from your online initiatives.
Online benchmarking can be conducted at any time throughout the lifecycle of a website. Online benchmarking is most effective when a site evaluation or competitive assessment is conducted before and after a re-launch of a site to provide ROI on the site redesign.
Online benchmarking is also effective for benchmarking site performance on a semi-annual or quarterly basis to track the impact of site changes, industry trends and new feature enhancements. Online benchmarking is a reliable way of capturing statistical metrics over time for customers' thoughts, attitudes, and behaviors online.
eVŌC Insights leverages years of experience in voice of customer research to help you understand the thoughts, attitudes and behaviors of your customers online.
"Over the last three years, we have worked extensively with eVŌC Insights to help us with a broad range of research needs. The consultants at eVŌC are very effective at both strategic and tactical levels, and have strong knowledge of our industry and of Web best practices in general. The insights gained have impacted our business strategy and have resulted in clear improvements on key performance measures such as online conversion. We highly recommend the team at eVŌC."
— Barrie Seidenberg, President / CEO, Viator.com