A home page survey identifies the profile of visitors coming to your site , what their intentions are for visiting, and what their overall impression is of the site prior to exploring. This type of survey is a quick and efficient way to establish a baseline for visitor profile, marketing awareness, frequency of use, and primary intentions for visiting.
A home page survey is placed on the home page and looks like a pop-up, but is an interstitial that does not get blocked by pop-up blockers. On the home page, visitors are asked a series of questions about their profile, prior usage, and intentions for visiting the site.
Home page surveys can be conducted at any time on a live Website and are effective for understanding who is coming to your site and what their intentions are for visiting. Home page survey are quick and easy to implement and yield immediate results about your current site visitors.
A home page survey is most effective when assessing how visitors heard about your site and what segments are visiting to ensure your site is meeting the needs of primary users. The home page is the gateway to your site, so it is also helpful to assess how engaging the home page is at drawing users into the site.
Home page surveys are also helpful for benchmarking the user profile before and after a key marketing campaign or event to determine the success of a given campaign.
eVŌC Insights leverages years of experience in voice of customer research to help you understand the thoughts, attitudes and behaviors of your customers online.
"Over the last three years, we have worked extensively with eVŌC Insights to help us with a broad range of research needs. The consultants at eVŌC are very effective at both strategic and tactical levels, and have strong knowledge of our industry and of Web best practices in general. The insights gained have impacted our business strategy and have resulted in clear improvements on key performance measures such as online conversion. We highly recommend the team at eVŌC."
— Barrie Seidenberg, President / CEO, Viator.com