In-depth interviews (IDIs) are one-on-one interviews between an eVŌC interviewer and a respondent. The goal of an IDI is to explore how the consumer thinks about a specific subject matter, such as planning a vacation, applying for a loan, or buying a new car, and to understand the consumer's decision process.
The topics covered during in-depth interviews are similar to those of a focus group; however, IDIs explore concepts and generate ideas from one respondent at a time. eVOC conducts IDIs to learn how consumers think about a subject specifically as it relates to your products, the web or a website.
Unlike a focus group, IDIs allow the moderator to show a website or prototype to the respondent and ask for feedback. This is difficult to do in a focus group because there are too many respondents to collect concentrated input.
IDIs are generally flexible and unstructured, which encourages participants to expound on a number of subjects. eVŌC conducts IDIs using state-of-the art facilities across the United States and abroad that are equipped with two-way viewing capabilities. Participants are recruited to match the desired demographics of your target population.
eVŌC recommends in-depth interviews when you are in the needs assessment phase or concept testing phase of a website, an online tool or application, or an online media campaign.
Key insights from IDIs help refine proposed products and key concepts prior to development to ensure the product or concept meets the necessary requirements with target users to be a success.
eVŌC Insights leverages years of experience in voice of customer research to help you understand the thoughts, attitudes and behaviors of your customers online.
"Over the last three years, we have worked extensively with eVŌC Insights to help us with a broad range of research needs. The consultants at eVŌC are very effective at both strategic and tactical levels, and have strong knowledge of our industry and of Web best practices in general. The insights gained have impacted our business strategy and have resulted in clear improvements on key performance measures such as online conversion. We highly recommend the team at eVŌC."
— Barrie Seidenberg, President / CEO, Viator.com