To conduct Open Web Research, eVOC evaluates large samples of target users as they start from a blank web page to research information online while in their natural environment, such as their home or office. eVOC is able to track every page users see and every keyword they search on websites.
In addition, eVOC is able to integrate quantitative and qualitative questions throughout the experience to understand why users leave one site and go to another when researching information online. Following the open web experience, users can be directed to any specific site or URL for further review.
Open Web Research illuminates the competitive landscape when users are looking for information related to your products and services online. This type of research helps determine what content, features, and tools garner the most attention and what information to place on your site to increase usage.
Open Web Research is best when conducted prior to developing a site or before a major site redesign to determine the most important elements to incorporate on your site and where to focus marketing efforts to drive acquisition.