For online card sorting, eVOC Insights conducts both open and closed card sorts. Recommended for generating a new IA structure, an open card sort is conducted as an individual online survey and asks users to best group together terms of key site topics, from a given list, as they see fit. Once the cards have been organized, participants are then asked to provide titles for the groups they have created.
For sites with a set number of categories, a closed card sort provides insight into the organization and efficacy of the category labels. For this survey, users are presented with the pre-established category labels and are asked to match a list of terms of key site topics into the appropriate groups.
For both methods, the results are analyzed across a representative sample of target customers to provide a diagram of how users relate content areas of your site.
While ideal for early stage site development or a redesign of an existing structure, online card sorting can also be performed at any stage of the website development process to evaluate the efficacy of a current site organization or identify key navigation usability issues. This method seeks to understand the most logical navigation structure from the customer’s perspective, thereby improving site experience by ensuring that users can efficiently locate information on your site. Without geographical restrictions, online card sorts have the added advantage of allowing a representative sample of target customers to participate and providing quantitative support for the research results.