Online benchmarking can be conducted on your site to benchmark its performance over time, measure it against the competition, or compare a series of your branded sites to ensure all sites are meeting similar business objectives.
eVOC suggests running annual or semi-annual benchmark studies to measure site performance, competitive positioning, and consumer trends over time. Whether prompted by a site redesign or by a shift in your brand strategy, online benchmarking will enable you to measure the ROI from your online initiatives.
Online Benchmarking can be conducted at any time throughout the lifecycle of a website. Online Benchmarking is most effective when a site evaluation or competitive assessment is conducted before and after a re-launch of a site to provide ROI on the site redesign.
Online Benchmarking is also effective for benchmarking site performance on a semi-annual or quarterly basis to track the impact of site changes, industry trends and new feature enhancements. Online Benchmarking is a reliable way of capturing statistical metrics over time for customers’ thoughts, attitudes, and behaviors online.