An Intercept Survey can be placed on the home page or any page within the website and looks like a pop-up, but is an interstitial that does not get blocked by pop-up blockers. Upon site entry, visitors are asked a series of questions about their profile, prior usage, and intentions for visiting the website. Then visitors explore the website as they normally would. Upon website exit, visitors are asked further questions about their experience and the website’s call-to-action.
An Intercept Survey can be customized to fill quotas based on demographics, key segments, points of entry, and other criteria.
Intercept Surveys can be conducted at any time on a live website, and are effective for taking the pulse of your current site visitors. The best way to determine whether the site is meeting the needs of your target customers is to determine who is currently using the site and how satisfied each segment is after naturally exploring the site.
Intercept Surveys are also effective for identifying how well the key tasks or areas of the site are performing, based on correlating users’ intentions with their click-stream behavior. This research answers the “why” behind traditional traffic analysis, as actual site visitors are asked questions about their experience at the point of interaction on the site.