A Home Page Survey is placed on the home page and appears similar to a pop-up, but is an interstitial that does not get blocked by pop-up blockers. The interstitial design can be customized to include a company logo and brand colors. On the home page, visitors are asked a series of questions about their profile, prior usage, and intentions for visiting the site.
Home Page surveys can be conducted at any time on a live website and are effective for understanding who is coming to your site and what their intentions are for visiting. Home Page Surveys are quick and easy to implement and yield immediate results about your current site visitors.
A Home Page Survey is most effective when assessing how visitors heard about your site and what segments are visiting to ensure your site is meeting the needs of primary users. The home page is the gateway to your site, so it is also helpful to assess how engaging the home page is at drawing users into the site.
Home Page Surveys are also helpful for benchmarking the user profile before and after a key marketing campaign or event to determine the success of a given campaign.