eVOC Insights performs Competitive Assessments using online technologies that seamlessly collect quantitative, qualitative and behavioral data as users complete a series of predetermined tasks on multiple websites. Users conduct these tasks from home or work on their own computers.
Competitive Assessments monitor a large sample of users as they perform similar tasks on your site and your competitor’s site, by tracking their click-stream behavior while asking a series of questions based on their experience. This type of head-to-head comparison is the best way to determine how your site is performing relative to the competition across key content areas.
A Competitive Assessment provides an in-depth look at how well your website is performing in direct comparison to your competition. It allows you to understand your current position in the marketplace and gives you the insight to improve your position based on key learnings from the leading competitors.
Competitive Assessments also provide a reliable benchmark for site performance as they enable head-to-head comparisons between sites. They can be performed as an overall site assessment, or to evaluate specific features and functionality across websites to identify which features are most valuable for future investment.