Our Brand and Concept Tests combine AA&U (Attitude, Awareness and Usage) testing with brand attribute measurement and concept exploration. We help you understand your target consumers’ awareness and usage of your brand and / or brand category, as well as their competitive preferences and future usage. When testing key concepts, we evaluate how well the concept is perceived among target users and likelihood to adopt based on key features.
For Brand and Concept Testing, we leverage online surveys that enable interaction with images and descriptions to combine implicit and explicit user feedback and identify which attributes resonate with users and drive overall preferences.
Insights from a Brand and Concept Test help identify current perceptions of your brand and what needs to be done to change brand perception. They also help refine proposed products and key concepts prior to development to ensure the product or concept meets the necessary requirements with target users to be a success. Brand and Concept Tests are very effective once the concept has been refined and different media campaigns can be tested with a larger audience to ensure the campaign images, design, and messaging resonate with the target population.