eVOC Insights performs traditional Usability Testing, using state-of-the-art usability labs across the United States. Labs are recorded with picture-in-picture technology (always with the permission of the respondent) and are equipped with two-way viewing capabilities so clients can view the usability sessions live while prioritizing areas for improvement.
Usability Testing combines open-ended observation with task-based testing to understand natural behavior and allow in-depth questioning on key tasks. Participants are recruited to match the desired demographics of your target population.
eVOC recommends in-person Usability Testing during the site development process and / or prior to running a large-scale quantitative usability or benchmarking study.
Usability Testing is best when used to uncover low-hanging-fruit problems with user-interface design and to identify clear solutions for resolving those problems. It is also helpful when you want to understand the consumer’s emotions, or physical interaction with the site, such as mouse movement or facial expressions.
Through iterative Usability Testing, clients are able to clearly identify what designs work best and what short-term and long-term improvements are necessary to ensure a successful launch and an optimal user experience for customers.