Prototype Testing can be conducted on any website or set of web pages that demonstrates the intended functionality of a website, but is not currently live. eVOC Insights conducts Prototype Testing in-person using either paper prototypes, design mock-ups (e.g., JPGs, PDFs, etc.), wireframes, or a clickable prototype. We also work with a design and development partner to create prototypes for testing.
The goal of Prototype Testing is to evaluate new designs prior to launch to ensure the designs are clear, easy to use, and meet users’ expectations. Prototype Testing is best when iterative testing is built into the development process, so changes can be easily made early and often to ensure major issues do not arise just before launch. Prototype Testing also provides confirmation that new design direction, branding, and messaging are going in the right direction.
Prototype Testing can offer insights into multiple UI design, navigation and content areas prior to launch. The content, imagery, look, and feel of a design can be evaluated, as well as the labeling, navigation, and information architecture. Prototype Testing gives clients confidence that the new site or redesign will significantly outperform the current site across key success metrics.
eVOC recommends Prototype Testing early in the design process, as the investment of testing site changes prior to launch pales in comparison to the investment required to fix a design after launch, not to mention the lost revenue due to high visitor abandonment from a poorly executed design.