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Lab-Based Testing

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  • Smaller sample size provides more qualitative insights
  • Moderated labs enable flexibility in questioning
  • Ability to probe deeper into specific topics or ideas
  • Direct observation shows in-person expressions
  • Identifies low-hanging fruit problems and solutions
  • Informs quick design iterations and improvements

Lab-Based Testing

We conduct Lab-based Testing, including usability testing, mobile & tablet usability testing, in-depth interviews, and focus groups, using state-of-the art facilities across the United States and abroad. Our lab-based research is qualitative in nature, helping clients understand what is on the user’s mind and learn more about the user’s expectations for interacting with products and websites. Below are our Lab-based Testing solutions:

  • Usability Testing

    Traditional Usability Testing involves interactive, in-person sessions conducted between a moderator and a respondent using a computer that is connected to the Internet. The goal of a usability lab is to watch a user interact with a website and to learn how easy the site is to use, how appealing it is, and how helpful the content is to the end user. Usability labs are best used to uncover low-hanging-fruit problems with user-interface design and to identify clear solutions for resolving those problems.

  • Mobile & Tablet Usability Testing

    Mobile & Tablet Usability Testing includes interactive, in-person sessions conducted between an eVOC moderator and a respondent using a mobile device (smartphone, touch phone or tablet). The goal of a usability lab is to observe a user interact with a mobile website or application and learn how easy it is to use, how appealing it is, and how helpful the content is to the end user.

  • Prototype Testing

    Prototype Testing is effective from the early stages of site development through beta testing. Clients can test static web pages and wireframes to help inform design elements, labeling, and content. Once a functional prototype is ready, key experience flows are evaluated to ensure the site navigation is intuitive and meets users’ expectations.

  • Eye Tracking

    Eye Tracking is a technology that allows us to watch not only how a user interacts with a web page using a mouse, but also allows us to track their eye movements revealing how users consume the content provided. A special, non-invasive computer monitor is used to track users’ eye movements as they view web pages, videos or images. Eye Tracking determines which page or image elements users view, how long they view the elements and in what order they view them.

  • In-Depth Interviews (IDIs)

    In-Depth Interviews are one-on-one interviews between an interviewer and a respondent. The goal of In-Depth Interviews is to explore how the consumer thinks about a specific subject matter, such as planning a vacation, applying for a loan, or buying a new car, and help understand the consumer’s decision process. eVOC recommends In-depth Interviews when you are in the needs assessment phase or concept testing phase of a website, an online tool or application, or an online media campaign.

  • Focus Groups

    Focus Groups are moderated discussions with 10-12 participants that are designed to generate ideas or solutions to a problem by discussing it in a group. The goal of a Focus Group is to encourage interaction between participants on a series of topics. The topics covered during a focus group are similar to those of an individual in-depth interview; however, focus groups often provoke more ideas, spontaneity and openness than can be expected in an interview.

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    Card Sorting

    Card Sorting helps clients understand how to best structure their website information architecture, by allowing target users to define what navigation and information categories are most intuitive to them. Users are given individual names / labels on separate cards and are asked to create groups of cards that are similar. Once they have grouped the cards, users are asked to create category names to describe each group. Users are then asked to describe why they

  • Persona Research

    Persona Research results in profiles developed to represent both the needs and personal characteristics of website visitors. They are created via 1-on-1 interviews with target customers and can be supplemented by data captured through quantitative surveys or existing customer research and behavioral information. Each persona developed describes the behaviors, goals, skills and attitudes of a real user group. Once developed, personas can serve as a key component of a user-centered design process whether undergoing a complete