Persona Development uses traditional in-depth interviews to understand how users think about a specific subject matter, website, product or concept. This research consists of 60 minute interviews, in which users are asked to discuss their needs, desires and behaviors with regard to a specific task, topic, or experience. This helps us better understand and segment the characteristics of a target group.
eVOC conducts interviews for Persona Development using state of-the art facilities across the United States and abroad that are equipped with two-way viewing capabilities. Participants are recruited to match the desired demographics of your target population. Additionally, quantitative surveys can be used to supplement this research to quantify how each persona is represented across the population.
Persona Development is ideal when clients need to clearly communicate unique differences between target user segments, that go beyond demographics and statistics. Personas provide a humanized representation of each user segment that gives a personality to your customers that is often varied and complex.