“After talking with many research vendors in the marketplace, we were excited to partner with eVOC Insights. Each engagement with eVOC has been a true partnership from the study design to the reporting structure, resulting in actionable insights for the jcp.com and Marketing teams. We look forward to working with eVOC Insights as we continuously improve the JCPenney customer experience.”
– LB Herbert, Ph.D., Senior Manager Customer Insights, JCPenney
eVOC Insights delivers comprehensive usability research reports to address the need for industry-specific competitive user experience research. Unlike other methodologies, our research studies collect data from thousands of target users as they interact with highly competitive websites and provide detailed feedback about their attitudes, experiences and site preferences. See our reports below.
Expedia v. Travelocity v. Orbitz
Date: 5/09 – Download the Full Report