eVOC is a full-service, customer experience consulting firm, that provides expert moderating, qualitative and quantitative data analysis, and UX consulting services. Our services include traditional lab-based usability testing, IDIs, focus groups and persona research, as well as online evaluations, intercept surveys, digital ethnography, and so much more.
eVOC creates detailed case studies based on research from our quantitative and qualitative user experience research to share industry insights and help clients determine which research methods are the most effective for meeting key business objectives. Read our case studies below.
Current Trends In Social Media Among Cruisers. Today’s concept of a brand extends to all channels, both off- and online, and touch points from which a firm can interact with its customers. For the cruise industry, in particular, consumers express an interest to engage with brands through social media…
Website Intercept Benchmarks – Pharma brand websites have become an integral component of DTC marketing campaigns as websites enable consumers to
research brands before and after physician visits to help inform their decision making. Leading pharma brands have
embraced the digital era and are benchmarking the ROI of their online DTC initiatives and branded websites.