by Aaron Fries
Liz Webb and Cheryl Jordan-Aguilera traveled to FedEx Headquarters in Memphis last week for World Usability Day. FedEx’s newly created Digital User Experience Team organized a day-long conference for Fed Ex Employees focused on Usability and User Experience Research Methods and Practices.
FedEx invited 10 key vendors to provide lectures as well as informative sessions on various research techniques and discuss how usability impacts day-to-day life for marketers as well as consumers. Liz led 2 sessions during the conference, the first on eye tracking and its applications to websites, advertising and email marketing. The second session focused on measuring online brand and ROI. eVOC Insights enjoyed being part of such a well organized and educational event . World Usability Day was celebrated on November 12 and included 200 events taking place in 43 countries.