The Customer Experience Experts

Management Team

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“What I most value about eVOC is that they took the time to fully understand who we are as a company, the essence of our culture, our overall goals and mission and most importantly the evolution we are going through as a brand.”

– Steve Pinetti, Senior VP Inspiration & Creativity, Kimpton Hotels and Restaurants

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Management Team

Liz Webb — Co-Founder, CEO

Liz has over 15 years of experience in usability research, moderation and strategy consulting. As co-founder and CEO of eVOC Insights, Liz manages partner and client relationships with leaders across industries including Pfizer, American Express, Neiman Marcus, Nestle Purina, Royal Caribbean, and Facebook. Prior to founding eVOC, Liz created and managed the custom and syndicated businesses at Vividence Corporation (acquired by Keynote Systems in 2004). Liz is an expert in user interface design and has authored and contributed to articles on customer experience that have appeared in publications such as the Wall Street Journal, USA Today, Business Week, Internet Retailer and the SF Chronicle. Liz holds a Bachelor of Arts degree in International Relations, Political Science and Communications from the University of Pennsylvania.

eVOC Sabrina

Sabrina Shimada — Managing Director

As Managing Director of eVOC Insights, Sabrina leads the eVOC team and manages partner and client relationships.  Sabrina has been conducting user experience research for 6+ years with Fortune 500 companies across industries, including: financial services, tech, cpg, and pharma. Sabrina has a passion for moderating research and conducting interviews, rooted in her years spent as a television host for KTSF.  As Managing Director, she continues to design research studies, as well as conduct quantitative, qualitative, and behavioral analysis for top clients across the United States. Sabrina’s experience focusing on both strategic and tactical website objectives has revealed her unique ability to analyze complex web design and business problems and provide clear and actionable recommendations to clients. Sabrina graduated from Occidental College with a Bachelor of Arts in Art History and minor in English.

Stacey Crisler — Senior Manager, Customer Experience

Stacey has 10+ years of experience in both technology-enabled marketing and customer experience disciplines. At eVOC, Stacey manages large-scale custom and syndicated research projects and works closely with clients across industries to provide in-depth analysis, strategic insights and actionable recommendations. Prior to eVOC, she led project teams and developed research plans to assist industry leaders in the optimization of their online channel through the measurement, management, analysis and improvement of online customer experience at Keynote Systems (formerly Vividence Corporation). At Keynote, she earned the award for Outstanding Individual Contributor to the Keynote Professional Services team in 2005, for her outstanding performance and high level of customer satisfaction. Stacey graduated from Dartmouth College with a Bachelor of Arts in Art History.


Anna Byers — Managing Consultant, Customer Experience

As a Managing Consultant at eVOC Insights, Anna conducts qualitative and quantitative research for eVOC’s clients. Anna has over 5 years of experience with experimental design and analysis and is skilled with statistical methods. Before joining the team at eVOC, Anna earned a PhD in Experimental Psychology from University of California, San Diego, specializing in Visual Neuroscience. At UCSD, Anna studied how attention impacts how we perceive our environment and became adept at a variety of experimental and statistical techniques. Anna’s background makes her particularly good at drawing meaningful, data-driven conclusions and formulating actionable plans for next steps. Anna also has a Bachelor of Arts in Psychology and Spanish from The George Washington University.


Jasmin Joseph — Managing Consultant, Customer Experience

As a Managing Consultant at eVOC Insights, Jasmin conducts qualitative and quantitative research. Prior to joining eVOC, Jasmin completed her Masters of Science at the London School of Economics in Management & Strategy, focusing on consumer behavior and strategies of digital organizations and specifically on online customer relationship management strategies of UK apparel retail websites. Jasmin graduated from the University of California Berkeley with a Bachelor of Arts in Economics and Molecular and Cell Biology (Neurobiology).